A New American Outlaw — Est. 2026
Premium Western Denim Built for Rebels
Limited-run men's and women's jeans with country roots, rock-and-roll attitude, and the kind of details mass-produced denim forgot.
Limited drops • Custom details • Men's and women's fits
Following the campaign is free and helps an independent Kentucky brand get noticed.
Western Denim Shouldn't Look Like Everything Else
Outlaw Denim was created for people who work hard, stay out too late, turn the music up, and refuse to disappear into the crowd. We're building premium western jeans and graphic clothing with stronger construction, distinctive details, and limited-drop attitude.
Limited, Numbered Drops
Collections released in small, numbered runs — designed to be worn, not warehoused.
Premium Construction
Fabric with structure and recovery, reinforced stress points, and hardware chosen on purpose.
Fits Made to Get Noticed
Bootcut, low-rise and flare fits with western pocket work you can spot across a bar.
The First Drop
Six fits open the collection — three men's, three women's. Campaign rewards and pricing are announced on Kickstarter at launch.
Men's
Men's
Night Life
Premium men's denim made for late nights, live music, and wherever the road leads.
View the fit →
Women's
Not Mass-Produced to Death
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- Denim should have structure, comfort, and recovery so it keeps its shape and wears well — not fabric that bags out after two wears.
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- Stress points, seams, rivets, and construction get the attention everyday denim often skips.
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- Custom buttons, branded rivets, leather patches, western pocket designs, and signature stitching.
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- Smaller, carefully designed collections instead of flooding the market with forgettable clothing.
Strong Denim With the Right Feel
Reinforced Where It Matters
Details That Belong to Outlaw
Limited Drops With an Identity
More on fabric, hardware and stitching over on The Craft.
Built From the Ground Up
My name is Michael, and Outlaw Denim started after an injury took me out of trucking. I wanted to build something of my own — something that carried the grit of the road, the attitude of rock and roll, and the western style I've always loved.
I'm building this brand while working full-time, putting in early mornings and late nights to develop the designs, work with manufacturers, order samples, and build a community from nothing.
Outlaw Denim isn't backed by a massive corporation. It's an independent Kentucky brand being built one follower, one sample, and one limited drop at a time. Following and sharing our Kickstarter costs nothing, but it can make a real difference in helping us bring the first collection to life.
Michael — Founder, Outlaw Denim Co.
Help Put the First Outlaw Drop on the Road
Follow our Kickstarter campaign to get notified when Outlaw Denim launches. You'll be among the first to see campaign rewards, launch details, and the first limited collection.
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Follow the Kickstarter campaign.
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Share Outlaw Denim with someone who lives in denim.
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Come back when the campaign goes live.
It's free to follow, takes only a few seconds, and helps an independent brand build launch-day momentum.
Be First Through the Door
Get launch news, first-drop previews, and important Kickstarter updates.
Questions, Answered
The First Drop Starts With the First Backers
Follow the campaign. Share the story. Help us bring premium western denim with a rock-and-roll soul to life.